It’s hard to believe that of any band that you would not need on a streaming service it would be the Beatles. I guess not everyone is like me and already have them on vinyl, CD and even some 8-tracks.
The Fab Four’s back catalog was available on nine Internet music platforms, including Apple Music, Spotify, Amazon Prime, Google Play, Tidal, Microsoft Groove, Napster, Deezer, and Slacker Radio on December 23rd.
The legendary band has been famously slow to embrace online music services and their tracks were not even available via iTunes until 2010.
Mark Mulligan, from media research company Midia, told the BBC, “There’s a really simply reason why the Beatles catalog took so long to join streaming services, their publishers didn’t want to do anything to damage potential sales of reissues and retrospectives, it’s a very lucrative catalog. But they’ve waited until the market has got some scale and they could get the best deal. It’s a big PR catch as it helps communicate that the platforms are ‘all the music in the world’ which is the value proposition of streaming services.”
